More than $50 billion is spent annually by companies for training. Sales managers at all levels have a variety of objectives for training. The type of training will depend on the sales strategy of the company. A successful training program consists of: training assessment, program design, reinforcement, and evaluation. Training outcomes generally consist of: the reaction of the salespeople, their learning, their behavioral change, and their performance results. Topic: Sales Training

What kind of sales training is required for a salesperson who has been promoted to a sales management position?

• What methodology for training would you recommend?
• How could you prove the costs for the training were effective?