1. 5 In a small group, discuss the following issue: Given the decline in response and cooperation...

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1. 5 In a small group, discuss the following issue: ‘Given the decline in response and cooperation rates to surveys, it would be much better for marketers to invest in quantitative observation techniques and forget conducting surveys.’

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 01:00 AM

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1. 5 In a small group, discuss the following issue: Given the decline in response and cooperation...

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Marketing Research: An Applied Approach

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