Question
Morgan Wallen Enterprises produces two types of guitars, acoustic and semi-acoustic. Demand for the semi-acoustic has declined in the last several years, producing a loss
Morgan Wallen Enterprises produces two types of guitars, acoustic and semi-acoustic. Demand for the semi-acoustic has declined in the last several years, producing a loss for Morgan Wallen Enterprises. The company shares the following relating information.
If production of the semi-acoustic guitar is discontinued, Morgan Wallen Enterprises' product-level costs will be eliminated but facility-level and corporate costs would remain.
a. Prepare a quantitative analysis that shows the net effect on income if the product is discontinued, and indicate whether the semi-acoustic guitar should be discontinued.
b. Provide a short discussion over qualitative factors should be considered in this decision.
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