Question
Most advertising messages are made up of both informational and persuasional elements. These two elements can be combined in the form of an appeal to
Most advertising messages are made up of both informational and persuasional elements. These two elements can be combined in the form of an appeal to provide a basic reason for the consumer to act. Briefly describe the three appeals.
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
