Most luxury fashion brands adopt high pricing strategies. They aim to provide high quality products for high-income groups Being expensive is a significant marketing strategy to build a luxury brand. however the concept of Zara is to offer high fashion product at reasonable price. ZARA is recognized for its first-class image, second-class production and third rate price. I doesn't have expensive design, manufacturing and or raw material costs. Zara provides their consumers with what they want- fast fashion products at a reasonable price Identify and explain the pricing methed implemented by Zara