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Most organisational decisions tend to be rational: A. so developing a rational organisational benefit should be the first step in a supplier's communication strategy. B.
Most organisational decisions tend to be rational:
A. so developing a rational organisational benefit should be the first step in a supplier's communication strategy.
B. but a supplier can still gear a message that appeals to the emotions of individuals making the decisions.
C. All of the given answers are true.
D. but the decisions are still being made by an individual or group of individuals who have emotions.
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