1. Most products can be positioned in several different ways but adopting one positioning usually involves giving up other positions. Explain with a well-known example (e.g. Red Bull has been positioned as an energy drink and never as a healthful beverage. But don't use this example.) 

Imagine that you inherit a 12-unit apartment building in Cupertino, in the heart of Silicon Valley, and decide not to sell it. How would you apply the concept of Targeting to your marketing of the units for rent? Note that you cannot make the building anything other than what it is - an apartment building in Cupertino - but there are ways in which you could modify the product (P for Product) being offered depending on the target that you choose. How would you do that? For instance, it doesn't have to be a 12-unit apartment building. You could modify it to be more or less than 12 units. (This question MUST be answered.)

Under what circumstances is a Freemium Pricing model possible? Give at least two examples and how they work. You cannot use Dropbox as an example.

Smart phones have probably moved from the growth stage to product maturity. How should that change Apple's marketing of the iPhone?

What are the upside benefits and downside risks of a promotional campaign that relies solely on social media influencers? Give an example of one that did not turn out so well and one that was very effective being sure to include who the influencers were and what happened.

When might it be appropriate for your firm to pay for stadium naming rights (e.g. Chase Center, Oracle Park) and what would you hope to achieve from this considerable expenditure? What are the pros and cons for a firm sponsoring a stadium? (This question MUST be answered.)