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Most recently Coca-Cola has decided to enter the growing Indian market for energy drinks. The competition in this market is fierce with established firms including
Most recently Coca-Cola has decided to enter the growing Indian
market for energy drinks. The competition in this market is fierce
with established firms including Red Bull and Sobe. With its new brand
Burn, Coke initially targeted alternative distribution channels such as
pubs, bars, and gyms rather than large retail outlets such as
supermarkets. Comment on this strategy
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