Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers.

Think of three brands that you buy on a regular basis (Pedialyte, Free people, and Chickfilia). Why do you stick to these products? How could another company dislodge you?What would be important if you were developing your own brand?

 

Be sure to cite all sources used in your response using appropriate MLA style.