Motivating the Workforce and Managing HR

1. What type of management style is more motivating: rewarding appropriate behavior, or punishing unacceptable behavior? Why?
2. Describe Maslow's hierarchy of needs.
3. Describe the following theories of management and give a sentence or two to describe each:
   • Herzberg's Two-Factor Theory
   • McGregor's Theory X and Theory Y
   • Theory Z
   • Equity Theory
   • Expectancy Theory
   • Goal-Setting Theory

- Marketing

1. Describe the role of Marketing in a firm - what is the overarching goal of marketing efforts?
2. Explain the importance of market research.
3. Briefly apply the SWOT analysis to your final business project.
4. What is a "total market approach"?
5. Explain the difference between price skimming and penetration pricing strategies.
6. What is the most fundamental difference between public relations and advertising?

- Accounting and Financial Statements

1. Describe "intellectual property" as an asset - why is it important to protect?
2. How are assets listed on a balance sheet?

- Financial Management

1. What happens when the Fed buys securities?
2. True or false: the primary function of money is a medium of exchange?
3. What is a line of credit?

- Managing Personal Finances

1. What is the prime rate?
2. How does a money market account differ from an interest-bearing checking account?