Motivation is a key success factor for achieving effective strategic management. Hertzbergs two-factor motivation theory (Botha et al., 2020:430) remains relevant amid changing management landscapes. Assume that you have been appointed as the National Head of the South African Police (SAP) Service Emergency Call Centre, which has been labelled as being largely dysfunctional at present. Apply Hertzbergs theory and design a strategic plan to enhance motivation among SAP call centre members. Use Harvard Style Referencing and the use of AI is strictly prohibited.