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Mountain Man Case Study Discussion What about these factors allowed it to create such a strong brand? Should MMBC introduce a light beer? Why or
Mountain Man Case Study Discussion
- What about these factors allowed it to create such a strong brand?
- Should MMBC introduce a light beer? Why or why not?
- Provide two strategic marketing recommendations on how to implement the (a) light beer strategy or (b) the alternate strategy you recommend.
Case can be found here https://www.coursehero.com/file/24165486/8-Mountain-Man-Casepdf/?justUnlocked=1#/doc/qa
Note: No need to do the bread even analysis
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
