mources that we have here based in Dallas, but at the same time tapping into some very local trends and leveraging the global key opinion leaders in the local market Pink Young proved to be a major access by breaking the sales recond for color cosmetics sold by Mary Kay in China In addition, the Pink Young launch had a secondary effect. The Inch attracted more than 45,000 new followers to Mary Kay's WeChat account. According to CoCo Zhang, vice president corporate communications and brand Mary Kay China. "These new followers had a more positive impresion of the Mary Kay brand than the previous followers." She adde And most importantly, the members told us that the concept of being "hold" is well accepted among women of all ages. The new Pink Young line is helping to generate a new young, fon and bold brand image for Mary Kay is China Questions 1. Is Mary Kay, Inc an international fem, aminational finn, or a tantional fished on i marketing strategy? #3 2 Why is Mary Kay a global brand! 3 What global market-entry strategy dd Mary Kay use in China 4 What product and potion stegies does Mary Kay, Inc. employ in China? of 14 $ 34 4 + % 5 4 96 I 18C Cloudy Prison Home End PgUp Py 16 & . 7 8 9 0 E R T Y U D F G H K C V B N M O