Mr. Owen Mills is thinking about starting a branch in some foreign country, but will need advice on the types of strategies that could be adopted. As the hired Consultant, how would you advise Mr. Mills and family about the best approaches to entering a foreign market. Provide justification for your advice. In addition, could you provide Mr. Mills and family about the types of experiences that they may encounter, and which may not be always positive.

2. With the emergence of COVID-19, Mr. Mills saw an opportunity to help with protective gear, namely masks, as well as to make some money. Identify the type of strategy by name that was used by Mr. Mills through the initiative to make and sell masks. Also, provide three (2) reasons why Mr. Mills was successful with that initiative.

3. In the early years, Mr. Mills along with his driver went into the areas bordering the city where his store was located. Identify the type of strategy by name that was used by Mr. Mills in his effort to capture additional sales. Also, provide a brief explanation for the strategy identified as well as provide three (3) reasons why Mr. Mills was successful with that initiative