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Mr . Peanut is often used in Planter's Peanut Advertisements. As a brand character, Mr . Peanut facilitates the development of for Planters. perceived brand

.

Peanut is often used in Planter's Peanut Advertisements. As a brand character, Mr

.

Peanut facilitates the development of for Planters.

perceived brand quality

brand associations

preference for specialty products

a store brand

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