Question
Mr Robert owns a medium Sports & Outdoors business in Tasmania which provides a range of products such as sportswear, sports equipment, and outdoor recreation.
Mr Robert owns a medium Sports & Outdoors business in Tasmania which provides a range of products such as sportswear, sports equipment, and outdoor recreation. The business sells and ships every product to ensure everything is under control. He invested in his own warehousing and transportation without hiring a third-party logistics company. Since the beginning of this year, Mr Robert has been expanding his business to other states. However, he has noticed a decrease in profits and some customer complaints. After a couple of meetings with the senior management team, the following issues have been discovered: 1. Low search engine visibility across key product categories on the business website 2. The reported inventory cost has been escalating exponentially since the launching of the business 3. The central warehouse has reached its capacity and operates inefficiently 4. Delayed delivery and missing products during the delivery 5. Insufficient customer base to grow the business Mr Robert has realised that effective e-commerce strategies can help address and solve these problems. As the independent d-commerce consultant, please submit a report to help Mr Robert highlighting the following: a) Apply an appropriate method to analyse the root causes of these problems identified. b) Suggest e-commerce technologies and explain how they can be deployed to address the identified issues. Out of all the suggested technologies, which two should the business prioritise in implementing and why. c) Recommend 2 ~ 4 e-commerce logistics strategies to address the identified problems and discuss how the strategies be integrated with other business strategies in the business, for example, information technology, procurement, and marketing.
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