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MRK108 Chapter 8 Assignment Develop a positioning map for fast food restaurants in Canada: McDonald's, Burger King, A&W, Taco Bell, Tim Hortons, Pizza Pizza, Pita
MRK108 Chapter 8 Assignment Develop a positioning map for fast food restaurants in Canada: McDonald's, Burger King, A&W, Taco Bell, Tim Hortons, Pizza Pizza, Pita Pit and Subway. Identify two important factors used by consumers to compare fast food restaurants, and place them on the x and y axes of the positioning map. Label the axes appropriately, and place 4 of the restaurants in the positioning map Pick one of the fast food restaurants, and develop a positioning statement using the format we reviewed in class Explain briefly how your positioning map would be of use to marketers working in the fast food industry Once you are nished, please submit this document onto Blackboard
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