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Mrs . Resham Kaur loves to watch Bollywood movies, goes to the temple regularly, and is heavily involved in local politics. Which type of segmentation

Mrs

.

Resham Kaur loves to watch Bollywood movies, goes to the temple regularly, and is heavily involved in local politics. Which type of segmentation is based on these characteristics?

.

demographic segmentation

.

family life

-

cycle segmentation

.

benefit segmentation

.

psychographic segmentation

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