Ms Perfectionist", a "Domestic doyenne" and a role model for any businesswoman, is the

'second most written$-$about woman in the world. This well$-$known entrepreneur of the United

States, who turned the art of home$-$making and keeping into a billion$-$dollar business $-$ Martha

Stewart Living Omni media Inc $($MSO$),$ encountered hard times when she was convicted in a

scandal. She was convicted for her actions, which are considered to be less harmful in a

corporate world that witnessed more serious scandals. Her case called for a rethinking of

certain basic notions in free$-$market economies $-$ ethics in business, the role of government

regulation, and more importantly the perils and promises of personal branding. Coming from

a humble background, Martha Stewart owed her culinary and gardening skills to

her parentage in a working$-$class family in New Jersey in the $1940$s and $1950$s$.$ She was one

of the first few women who entered Wall Street in $1968$ as a stockbroker with the New York

Stock Exchange. She took to the catering business in the $1970$s$,$ and honed her skills in

keeping the kitchen, arranging parties, designing interiors $-$ the 'Martha Stewart way'. She

made her way into publishing with her first book, entertaining in $1982,$ and produced a

variety of books, videotapes, CDs$,$ and television specials. Martha launched her renowned

magazine, Martha Stewart Living in collaboration with Time Warner, in $1990,$ and a

television series by the same name, in $1993.$ Her regular appearance on television made her a

household name in the US$.$ The MSO expanded when it went public on the New York Stock

Exchange in $1999.$ The enormous edifice of the company's four business

segments Publishing, Television, Merchandising, and Internet$/$Direct Commerce, with eight

core content areas Home, Cooking and Entertaining, Gardening, Crafts, Holidays, Weddings,

Pet Keeping, and Baby and Kids. At $62,$ Martha states, "I am an individual, but I$\text{'}$m a

business; Martha Stewart the individual has become Martha Stewart the brand."

Questions

Q$1.$ What are the qualities of women entrepreneurs Martha Stewart and coming generation

women entrepreneurs should have?

Q$2.$ Is there a need for women entrepreneurs in India? Justify your answer.