Mucho Burrito offers fast-casual Mexican food at a higher quality than the average Mexican restaurant. Its food is priced at a premium to other fast food restaurants. There are more than 115 Mucho Burrito franchises in Canada and the U.S. They advertise on radio and billboards to attract new and loyal users. This information describes Mucho Burrito's

Multiple Choice

1) target market

2) marketing mix

3) exchange

4) marketing process

5) customer value

Netflix can deliver movies to its customers in several ways: via streaming video over the Internet or via mail. These two methods would constitute which element of the marketing mix for Netflix?

Multiple Choice

1) physical environment

2) promotion

3) process

4) place

5) profit

TOMS promises that for every pair of shoes sold they will give a pair of shoes to a child in need. This is an example of:

Multiple Choice

1) The sales orientation to business

2) The profit motive

3) The societal marketing concept

4) Customer value

5) The production orientation to business

Marketing expertise can be developed

Multiple Choice

1) typically through a comprehensive study of product failures.

2) only through careful study of relevant marketing success stories.

3) only by large firms with many years of experience; it is practically impossible for entrepreneurial startup companies to achieve it.

4) through analytic thinking and shopping experiences.

5) most often by mentoring from experienced marketing professionals.

The concept of __________ links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.

Multiple Choice

1) market segmentation

2) strategic partnership

3) a marketing program

4) relationship marketing

5) stakeholder value

The marketing concept is the idea that an organization should strive to satisfy the needs of consumers

Multiple Choice

1) while also trying to achieve the organization's goals.

2) as its sole focus.

3) through strong customer relationships.

4) while simultaneously creating new needs.

5) without any market segmentation.

Walmart's __________ can be described as "everyday low prices for a broad range of products that are always in stock in convenient locations."

Multiple Choice

1) customer value proposition

2) possession utility

3) time utility

4) intangible environment

5) form utility

What is the process of continually acquiring information on events occurring outside the organization, to identify and interpret potential trends called?

Multiple Choice

1) external threat assessment

2) a SWOT analysis

3) environmental scanning

4) trend analysis

5) organizational scanning

Which of the following is a direct competitor of Gatorade?

Multiple Choice

1) Powerade

2) Dasani water

3) Protein shakes

4) Red Bull

5) Pepsi

Which of the following guidelines is NOT included in Canada's anti-spam legislation (CASL):

Multiple Choice

1) Consumers can elect not to receive telemarketing calls.

2) Online promotions cannot be false or misleading.

3) Opt-in consent must be obtained for businesses to send electronic messages.

4) Electronic messages must contain an unsubscribe mechanism.

5) Personal information cannot be collected unlawfully.