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Multiple Choice Question When Budweiser uses the slogan King of Beers to promote its beer, the firm is trying to create a perception in the
Multiple Choice Question
When Budweiser uses the slogan "King of Beers" to promote its beer, the firm is trying to create a perception in the eyes of its target market that the Budweiser product is superior to its competitors. In doing so Budweiser is its product.
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