Multiple choice Questions

1.According to the marketing concept, an organisation should try:

Select one:

a.To put most of its emphasis on marketing activities and be less concerned with finance, accounting and personnel.

b.To define its business as 'making a product'.

c.To consider short-run objectives and cash flow needs before developing new products.

d.To provide products that satisfy customers' needs and allow the organisation to achieve its goals.

2.An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from:

Select one:

a.its micro environment to its macro environment.

b.its internal environment to its micro environment.

c.its internal environment to its macro environment.

d.its macro environment to its micro environment.

3.Which of these would a marketer NOT consider when studying the psychological influence of a consumer purchase decision?

Select one:

a.Lifestyles that influence consumption

b.Learning challenges of using a new product

c.Purchase motives

d.Family influences on purchase behaviour

4.Which of the following statements about the undifferentiated targeting strategy is FALSE?

Select one:

a.It uses multiple promotional programs to best reach individuals in the target market

b.It is commonly used when marketing staple items, such as sugar and salt

c.It should be used when the needs of individual customers are similar

d.It uses single distribution system aimed at everyone in the target market

5.Which of the following statements is INCORRECT?

Select one:

a.A product can be a consumer product or a business-to-business product, but not both.

b.A product mix is all of the products an organisation makes available to customers.

c.Business-to-business products include products that organisations use in the production of other products.

d.Business-to-business products include products that organisations use in their daily operations.