Multiple Comparisons Dependent Variable: Overall Rating (I) Ad Campaign (J) Ad Campaign Mean Difference (I-J) Std. Error Sig. 95% Confidence Interval Lower Bound Upper Bound Games-Howell A: Greatly Undersell B: Slightly Undersell .33333 1.08525 .998 -3.2445 3.9111 C: Slightly Oversell 6.66667* 1.58465 .021 1.1047 12.2286 D: Greatly Oversell 9.00000* 1.43759 .002 4.0489 13.9511 E: Correctly Sell/Describe 2.66667 1.45297 .417 -2.3478 7.6812 B: Slightly Undersell A: Greatly Undersell -.33333 1.08525 .998 -3.9111 3.2445 C: Slightly Oversell 6.33333* 1.61933 .027 .7296 11.9371 D: Greatly Oversell 8.66667* 1.47573 .002 3.6506 13.6827 E: Correctly Sell/Describe 2.33333 1.49071 .552 -2.7433 7.4100 C: Slightly Oversell A: Greatly Undersell -6.66667* 1.58465 .021 -12.2286 -1.1047 B: Slightly Undersell -6.33333* 1.61933 .027 -11.9371 -.7296 D: Greatly Oversell 2.33333 1.87380 .727 -3.8526 8.5192 E: Correctly Sell/Describe -4.00000 1.88562 .284 -10.2209 2.2209 D: Greatly Oversell A: Greatly Undersell -9.00000* 1.43759 .002 -13.9511 -4.0489 B: Slightly Undersell -8.66667* 1.47573 .002 -13.6827 -3.6506 C: Slightly Oversell -2.33333 1.87380 .727 -8.5192 3.8526 E: Correctly Sell/Describe -6.33333* 1.76383 .031 -12.1385 -.5282 E: Correctly Sell/Describe A: Greatly Undersell -2.66667 1.45297 .417 -7.6812 2.3478 B: Slightly Undersell -2.33333 1.49071 .552 -7.4100 2.7433 C: Slightly Oversell 4.00000 1.88562 .284 -2.2209 10.2209 D: Greatly Oversell 6.33333* 1.76383 .031 .5282