MW Software Inc. develops specialty software for various industries. MW Inc. has been a very profitable company for 10 years. MW created computer software called AllerTrak which helps doctors diagnose and track patients' allergies. It has sold very well for 3 years. Recently a competitor, Rivl Software Inc., started selling a software package called AllerTrace which is very similar to MW's AllerTrak. Rivl has priced its AllerTrace software 40% lower than AllerTrak, so MW's sales have dropped significantly. MW is furious and told Rivl it cannot sell a product that is almost identical to theirs. Rival insists that it has done nothing wrong and it is just regular business competition. Both sides contacted lawyers. Analyze fully the legal issues and the rights and remedies of all the parties involved.