my ale Du me costs for products QUESTION 7 Acme products markets a new line of eco-friendly household cleaning products in Southwest Florida. To raise awareness and encourage trial, they buy advertising time on cable TV, place full page ads in women's magazines and provide "cents off coupons via local newspapers. Each new communication undergoes a review process to ensure that it displays the new "green" brand logo. Acme is doing which of the following Segmenting its target audience Commissioning an advertising campaign Managing the IMC process None of these QUESTIONS 4 pe An incumbent senator appears on television saying that she should be re-elected because she has brought jobs to the state. Obviously this effort is mass mediated and is an attempt to persuade For it to be considered advertising which other condition must be me! The claim must be regulated by the Federal Communications Commission The alrtime must be paid for It must be a public service announcement The other candidates' opinions must be presented