My company is Chapmans: A Canadian company called Chapman's produces frozen desserts and ice cream. Its main office is in Markham, Ontario, where it was established in 1973. The portfolio of Chapmans includes more than 500 items, such as ice cream, sherbet, frozen yoghurt, ices, and novelty items. Products from the company are offered in Canada's supermarkets, mass merchandisers, convenience stores, and gas stations.

Mission Statement "To be Canada's preferred frozen dessert brand by delighting consumers with excellent goods and outstanding value," reads Chapman's mission statement. The goals of Chapman are to increase sales and market share as well as to keep innovating and enhancing its offering. Important Part: We have decided to introduce a new product in a market where our business does not operate. Our new offering is an artificial-free, all-natural ice cream substitute that uses genuine fruit as its main ingredient. We appeal to clients who are looking for a tasty, guilt-free delight but are also health-conscious.

Regrading Our new product in Chapman I need the following part: Promotion Describe the role or task of promotion for your product. Describe how (which promotional elements) (again use the new terms you have learned) you will use to communicate your new product to the target (and to the distribution/channel members if appropriate). Describe in detail at least one of your promotional activities (i.e., your first TV, magazine, internet ad or a sales promotion). You may want to provide a visual (a sketch) or a script. Be specific (i.e., if you are going to use social media, which platforms and why?) Don't forget to include your push promotional activities.