My event is a gala dinner event, for Alzheimers association.

1.Give an example of a strategy/change that you would incorporate into your event in order to maintain a competitive advantage among your competitors. Do not say that there are no competitors because if a product/service is successful competitors will enter the market. Many will simply look to replicate what you have already done. Once this happens, how will you differentiate your event from the competition again?

2.Giveone example each of how you would expand your event horizontally and vertically. How would doing so benefit your event?

3.Give three examples of components of your event that you could outsource, and why/when it might be feasible to do so.