My favorite store to shop in is Torrid. While I am shopping, I find myself engaged with the music, often doing a little dance while I browse the racks. The music is always something new that makes me feel good and makes my experience at the store, no matter the location, enjoyable. This sensory marketing strategy is effective for the brand because music can be used to influence emotions. By making sure that the music is usually something new and upbeat it gets customers to be upbeat and happy. And happy customers will return and recommend the store to others, which is exactly what I do! Torrid could enhance their sensory marketing by introducing the subtle scent of fresh linen in the stores. The smell is inviting, is associated with cleanliness, is pleasant, and would tie perfectly into the current use of music. Plus, when the customers encounter that same smell elsewhere it will be associated with the store. This would lead to more visits or shopping online to see if there is a new deal. Combining the sound and smell sensory marketing strategies utilizes life experiences and emotions. The combination of fresh linen and upbeat music makes a unique