Your company is a local caf in a busy, up-and-coming neighbourhood

Your caf specializes in baked goods, both sweet baked goods (pies, scones, cookies and tarts) and savory lunch and take-home dinner options (pot pies, salads and soups

You have noticed that you four distinct groups of customers:

1.Young, stay-at-home moms that come in early in the morning for coffee and treats with their little ones

2.Business crowd come in for a quick lunch

3.Retirees come in around 3 pm for coffee and a sweet treat

4.You also see an opportunity to get the busy business crowd back in on their way home from work to pick up some of your take home dinner options

The caf is experiencing a bit of a slow market ever since school has been back in session. You would like to define some social media campaigns to bring in some new and familiar faces.

For each of the 4 consumer groups mentioned in the previous slide define a social media plan. Your plan should include:

What is the best social media platform (Facebook, Twitter, Instagram, Snapchat, etc.) to target this group? Why is this the best platform?

What is the message - copy and images/video that you would recommend for this audience

Promotions - Will your social media posts include any offers? Contests? Or other promotions that would work well?