My idea: Pet Care/Store that comes to you! Customers pay a premium monthly price for premium personalized service. Their pet supplies will be delivered and they have the option to get pet care services as well, such as grooming, pet walking, etc.

(OPTIMIZE): State the digital objectives, specific metrics to track, data collection approach, data analysis approach and how you will optimize the plan. Ensure that you list the specific metrics that are the goals of your plan, how you intend to collect the data, how you plan to analyze it, and how you will use these findings to optimize your plan. Make sure that you include metrics to measure the effectiveness of each of the marketing tactics you listed in the CREATE/ENGAGE sections. You should have one overall objective (e.g. # of new customers, market share, or a $ sales goal), and several metrics that relate to each of the marketing tactics. (E.g. If your plan includes a website, will you track site visits/time on site/bounce rate, etc.? If your plan includes social media, what engagement metrics will you track?) This section must answer the following questions: (OPTIMIZE): State the digital objectives, specific metrics to track, data collection approach, data analysis approach and how you will optimize the plan. Ensure that you list the specific metrics that are the goals of your plan, how you intend to collect the data, how you plan to analyze it, and how you will use these findings to optimize your plan. Make sure that you include metrics to measure the effectiveness of each of the marketing tactics you listed in the CREATE/ENGAGE sections. You should have one overall objective (e.g. # of new customers, market share, or a $ sales goal), and several metrics that relate to each of the marketing tactics. (E.g. If your plan includes a website, will you track site visits/time on site/bounce rate, etc.? If your plan includes social media, what engagement metrics will you track?) This section must answer the following questions