Question
2; What type of exploratory method would have been deployed by Procter & Gamble's marketing department to address the management issues raised in the case?
2; What type of exploratory method would have been deployed by Procter & Gamble's marketing department to address the management issues raised in the case? Give the rationale for your answer. Also give the merits & demerits of the proposed method
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Step: 1
Depending on the marketing departments goals they may want to use an exploratory research method like qualitative research or quantitative research Depending on the management concerns raised by the c...
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Market Based Management
Authors: Roger Best
6th edition
130387754, 978-0130387752
