my team is erie so can you pleasee answer these 3 questions for me according to the pictures

In both the real world and in the Capsim simulation, Companies use both financial statements like (1) the Capstone Courier and (2) Metrics like the Balanced Scorecard to evaluate the performance of executives.

Question1:

Why does the Board of Directors typically use both Financial Statements and Metrics for this evaluation? Chose 1 metric from the Balanced Scorecard for each of the 4 categories (financial, Internal Business Process, Customer, Learning and Growth) and explain the rationale behind its use as a measurement criterion.

Question 2:

You have been using the Promotion and Sales Budget all semester as a tool to maximize sales for the lowest possible marketing costs.

Question: What would be the implications of significantly reducing each one or both of these expenditures in order to try to improve your financial results in final Round 8? How might a reduction in either or both of these expenditures affect your December Customer Survey Score?

Question 3:

You have been financing your operation using Current Debt, Stock Issues, Bond Issues, Profits and Depreciation, and the manipulation of your Accounts Receivables/Accounts Payables.

Question: What would be the ideal use of each of these options for your team leading to the final competitive Round 8? What decisions would you make for your team for each finance option? Explain why.

S Market Share C145830 \begin{tabular}{|c|c|c|c|c|c|c|} \hline \begin{tabular}{l} Cash Flow Statement Survey \\ Cash flows from operating activities \end{tabular} & Andrews & Baldwin & Chester & Digby & Erie & Ferris \\ \hline Not income (Lass) & $40,707 & $21,901 & $54,976 & $42,998 & $47,988 & $31,909 \\ \hline \multicolumn{7}{|l|}{ Adjustment for non-cash items: } \\ \hline Depreciation & $15,667 & $10,184 & $17,311 & $15,693 & $10,017 & $12,3a7 \\ \hline Extraordinary gains/osses/writeots & ($7,130) & so & ($2,068) & 50 & (\$383) & $0 \\ \hline \multicolumn{7}{|l|}{ Changes in current assets and liabilities: } \\ \hline Accounts payable & ($2,972) & $1,920 & $174 & $1,578 & (5805) & $1,814 \\ \hline Inventory & $2.092 & $5,581 & $12,501 & $2,005 & $21,117 & ($150) \\ \hline Accounts receivable & $161 & (\$977) & ($4,843) & ($5,003) & ($5,125) & ($1,929) \\ \hline Net cash from operations & $48,525 & $38,610 & $78,031 & $57,361 & $81,810 & $44,110 \\ \hline \multicolumn{7}{|l|}{ Cash flows from investing activities } \\ \hline \begin{tabular}{l} Plant improvements (net) \\ Cash flows from financing activities \end{tabular} & $31.850 & so & 523,920 & so & ($14,315) & 50 \\ \hline \multicolumn{7}{|l|}{ Cash flows from financing activities } \\ \hline \begin{tabular}{l} Dividends paid: \\ Saies of common stock \end{tabular} & ($15,464) & so & ($75,173) & ($36,003) & (527,304) & ($12,319) \\ \hline Sales of common stock. & so & 50 & so & 50 & 50 & so \\ \hline Purchase of common stock & ($15,891) & $0 & (3+9,306) & ($13,532) & ($14,680) & ($10,026) \\ \hline Cash from long lerm debt issued & so & so & $10,000 & $5,000 & $10,000 & so \\ \hline Early retirement of long term debs & ($44,363) & so & $0 & 50 & $0 & $0 \\ \hline Retirement of current debt & ($15,000) & (\$21,452) & ($30,000) & ($5,000) & ($12,500) & ($10,000) \\ \hline Cash from current debt borrowing & $0 & so & $30,000 & $5,000 & $12,500 & $7,500 \\ \hline Cash from ecnergency loan & so & so & so & so & so & so \\ \hline Net cash from financing activites & ($90,738) & ($21,452) & (584,481) & ($44,535) & ($31,984) & ($24,045) \\ \hline Net change in cash position & (510,363) & $17,156 & $17,470 & $12,826 & $35.511 & $19266 \\ \hline Balance Sheet Survey & Androws & Baldwin & Chester & Digby & Erie & Farris \\ \hline Cash & 516,825 & 512,158 & 534,2 & $29.876 & $47,182 & $53,319 \\ \hline Accounts Receivable & $10.210 & $12,589 & 540,784 & $12,903 & $35,043 & $19,630 \\ \hline Inventory & $21.781 & $13,000 & 57,023 & $17,600 & 510.891 & $20,269 \\ \hline Total Current Assets & $57,815 & $42.740 & 582,904 & $90,478 & 593,117 & $93,239 \\ \hline Phant and equipment & $235,000 & 5152,750 & $259,670 & $235,400 & $285,250 & $185,800 \\ \hline \begin{tabular}{l} Aocumulated Depreciation \\ Tatal Fived Assets \end{tabular} & ($132,137) & (\$77,7e4) & (\$124,145) & (\$133,317) & (\$142,416) & ($80,260) \\ \hline Thail Ficed Assets & $100,060 & $74.974 & $135.525 & $102.063 & $142.834 & $105,520 \\ \hline Total Assets & $160.676 & 5117,714 & $218,500 & $192.560 & $235,051 & $194.759 \\ \hline Accounts Payatie & $7.210 & $5,69n & $3.702 & $11,242 & $10,595 & $11,457 \\ \hline & so & & $30,000 & $5.000 & 512,500 & 57,500 \\ \hline Total Current Luatilites & 57210 & $5,690 & $38,702 & $16,242 & 123005 & 518,057 \\ \hline \begin{tabular}{l} Long Tern Dets \\ Total Liableies \end{tabular} & so & 570,754 & sin2500 & $70.100 & $75,000 & 570,500 \\ \hline Total Liabiles: & & 378,453 & $128.202 & $92.342 & $00,005 & $40,457 \\ \hline Commen Stock & 351.687 & s44.321 & 530,172 & $30,780 & \$4,163 & S34.501 \\ \hline \begin{tabular}{l} Retained Eamings \\ Total Fouly \end{tabular} & sto1,7at. & (19,060) & 554,495 & 560,43s & & $74601 \\ \hline Total Eguily & 5152,468 & 41.261 & $9a,30t & 5100,216 & sistisse & $100,302 \\ \hline Total Liabilities \& Omners' Equity & $160.678 & $117,714 & s21ases & 5102.560 & 5235,051 & siostso \\ \hline \end{tabular} \begin{tabular}{|c|c|c|c|c|c|c|} \hline & & & & & & \\ \hline Net cash from financing actlvities & ($90,738) & ($21,452) & ($84,481) & ($44,535) & ($31,984) & ($24,845) \\ \hline Net change in cash position & ($10,363) & $17,158 & $17,470 & $12,826 & $35,511 & $19,266 \\ \hline Balance Sheet Survey & Andrews & Baldwin & Chester & Digby & Erie & Ferris \\ \hline Cash & $16,825 & $17,158 & $34,277 & $29,876 & $47,182 & $53,319 \\ \hline Accounts Receivable & $19,210 & $12,583 & $40,784 & $42,903 & $35,043 & $19,630 \\ \hline Inventory & $21,781 & $13,000 & $7,923 & $17,699 & $10,891 & $20,289 \\ \hline Total Current Assets & $57,815 & $42,740 & $82,984 & $90,478 & $93,117 & $93,239 \\ \hline Plant and equipment & $235,000 & $152,758 & $259,670 & $235,400 & $285,250 & $185,800 \\ \hline Accumulated Depreciation & ($132,137) & ($77,784) & ($124,145) & ($133,317) & ($142,416) & ($80,280) \\ \hline Total Ficed Assets & $102,863 & $74,974 & $135,525 & $102,003 & $142,834 & $105,520 \\ \hline Total Assets & $160,678 & $117,714 & $218,509 & $192,560 & $235,951 & $198,759 \\ \hline Accounts Payable & $7,210 & $5,699 & $3.702 & $11,242 & $10,595 & $11,457 \\ \hline Current Dobt & 50 & 50 & $30,000 & $5,000 & $12,500 & $7,500 \\ \hline Total Current Labilites. & $7,210 & $5,699 & $33,702 & $16,242 & $23,095 & $18,957 \\ \hline Long Term Debt & $0 & 570,754 & $92,500 & $76,100 & $75,000 & $70,500 \\ \hline Total Liabilities & $7,210 & $76.453 & $126,202 & $92,342 & 598,095 & $89,457 \\ \hline Common Stock & $51,687 & $44,321 & $38.172 & $30,780 & $44,163 & $34,501 \\ \hline Retained Earnings & $101,781 & ($3,060) & $54,135 & $69,438 & $93,693 & $74,801 \\ \hline Total Equily & $153,468 & $41,261 & $92,307 & $100,218 & $137,856 & $109,302 \\ \hline Total Llabilities \& Owners' Equity & $160,678 & $117,714 & $218,500 & $192,560 & $235,951 & $198,759 \\ \hline Income Statement Survey & Andrews & Baldwin & Chester & Digby & Erie & Ferris \\ \hline Sales & $233,718 & $153,092 & $248,105 & $260,993 & $284,239 & $238,836 \\ \hline Variable Costs (Labor, Material, Carry) & $136,285 & $76,483 & $103,540 & $141,001 & $151,327 & $141,681 \\ \hline Contrioution Margin & $97,433 & $76,609 & $144,565 & $119.992 & $132,912 & $97,155 \\ \hline Depreciation & $15,667 & $10,184 & $17,311 & $15,693 & $19,017 & $12,387 \\ \hline SGA (RBD, Promo, Sales, Admin) & $24,089 & $22,625 & $26,168 & $25,546 & $26,929 & $24,170 \\ \hline Other (Fees, Whiteoffs, TOM, Bonuses) & ($6,225) & $0 & ($1,298) & $453 & $338 & $150 \\ \hline EBIT & $63,903 & $43,000 & $102,384 & $78,300 & $86,629 & $60,448 \\ \hline interest (Short term, Long term) & 50 & $9,419 & $16,079 & $10.800 & $11,295 & $10.229 \\ \hline Taxes & $22,366 & $12,034 & $30,207 & $23.625 & $26,367 & $17,576 \\ \hline Profit Sharing & 5831 & $447 & $1,122 & $878 & $979 & $653 \\ \hline Net Profit & $40,707 & $21,901 & $54,976 & $42,998 & $47,988 & $31,909 \\ \hline E6 COURIER & & & & & & Page 3 \\ \hline \end{tabular} S Market Share C145830 \begin{tabular}{|c|c|c|c|c|c|c|} \hline \begin{tabular}{l} Cash Flow Statement Survey \\ Cash flows from operating activities \end{tabular} & Andrews & Baldwin & Chester & Digby & Erie & Ferris \\ \hline Not income (Lass) & $40,707 & $21,901 & $54,976 & $42,998 & $47,988 & $31,909 \\ \hline \multicolumn{7}{|l|}{ Adjustment for non-cash items: } \\ \hline Depreciation & $15,667 & $10,184 & $17,311 & $15,693 & $10,017 & $12,3a7 \\ \hline Extraordinary gains/osses/writeots & ($7,130) & so & ($2,068) & 50 & (\$383) & $0 \\ \hline \multicolumn{7}{|l|}{ Changes in current assets and liabilities: } \\ \hline Accounts payable & ($2,972) & $1,920 & $174 & $1,578 & (5805) & $1,814 \\ \hline Inventory & $2.092 & $5,581 & $12,501 & $2,005 & $21,117 & ($150) \\ \hline Accounts receivable & $161 & (\$977) & ($4,843) & ($5,003) & ($5,125) & ($1,929) \\ \hline Net cash from operations & $48,525 & $38,610 & $78,031 & $57,361 & $81,810 & $44,110 \\ \hline \multicolumn{7}{|l|}{ Cash flows from investing activities } \\ \hline \begin{tabular}{l} Plant improvements (net) \\ Cash flows from financing activities \end{tabular} & $31.850 & so & 523,920 & so & ($14,315) & 50 \\ \hline \multicolumn{7}{|l|}{ Cash flows from financing activities } \\ \hline \begin{tabular}{l} Dividends paid: \\ Saies of common stock \end{tabular} & ($15,464) & so & ($75,173) & ($36,003) & (527,304) & ($12,319) \\ \hline Sales of common stock. & so & 50 & so & 50 & 50 & so \\ \hline Purchase of common stock & ($15,891) & $0 & (3+9,306) & ($13,532) & ($14,680) & ($10,026) \\ \hline Cash from long lerm debt issued & so & so & $10,000 & $5,000 & $10,000 & so \\ \hline Early retirement of long term debs & ($44,363) & so & $0 & 50 & $0 & $0 \\ \hline Retirement of current debt & ($15,000) & (\$21,452) & ($30,000) & ($5,000) & ($12,500) & ($10,000) \\ \hline Cash from current debt borrowing & $0 & so & $30,000 & $5,000 & $12,500 & $7,500 \\ \hline Cash from ecnergency loan & so & so & so & so & so & so \\ \hline Net cash from financing activites & ($90,738) & ($21,452) & (584,481) & ($44,535) & ($31,984) & ($24,045) \\ \hline Net change in cash position & (510,363) & $17,156 & $17,470 & $12,826 & $35.511 & $19266 \\ \hline Balance Sheet Survey & Androws & Baldwin & Chester & Digby & Erie & Farris \\ \hline Cash & 516,825 & 512,158 & 534,2 & $29.876 & $47,182 & $53,319 \\ \hline Accounts Receivable & $10.210 & $12,589 & 540,784 & $12,903 & $35,043 & $19,630 \\ \hline Inventory & $21.781 & $13,000 & 57,023 & $17,600 & 510.891 & $20,269 \\ \hline Total Current Assets & $57,815 & $42.740 & 582,904 & $90,478 & 593,117 & $93,239 \\ \hline Phant and equipment & $235,000 & 5152,750 & $259,670 & $235,400 & $285,250 & $185,800 \\ \hline \begin{tabular}{l} Aocumulated Depreciation \\ Tatal Fived Assets \end{tabular} & ($132,137) & (\$77,7e4) & (\$124,145) & (\$133,317) & (\$142,416) & ($80,260) \\ \hline Thail Ficed Assets & $100,060 & $74.974 & $135.525 & $102.063 & $142.834 & $105,520 \\ \hline Total Assets & $160.676 & 5117,714 & $218,500 & $192.560 & $235,051 & $194.759 \\ \hline Accounts Payatie & $7.210 & $5,69n & $3.702 & $11,242 & $10,595 & $11,457 \\ \hline & so & & $30,000 & $5.000 & 512,500 & 57,500 \\ \hline Total Current Luatilites & 57210 & $5,690 & $38,702 & $16,242 & 123005 & 518,057 \\ \hline \begin{tabular}{l} Long Tern Dets \\ Total Liableies \end{tabular} & so & 570,754 & sin2500 & $70.100 & $75,000 & 570,500 \\ \hline Total Liabiles: & & 378,453 & $128.202 & $92.342 & $00,005 & $40,457 \\ \hline Commen Stock & 351.687 & s44.321 & 530,172 & $30,780 & \$4,163 & S34.501 \\ \hline \begin{tabular}{l} Retained Eamings \\ Total Fouly \end{tabular} & sto1,7at. & (19,060) & 554,495 & 560,43s & & $74601 \\ \hline Total Eguily & 5152,468 & 41.261 & $9a,30t & 5100,216 & sistisse & $100,302 \\ \hline Total Liabilities \& Omners' Equity & $160.678 & $117,714 & s21ases & 5102.560 & 5235,051 & siostso \\ \hline \end{tabular} \begin{tabular}{|c|c|c|c|c|c|c|} \hline & & & & & & \\ \hline Net cash from financing actlvities & ($90,738) & ($21,452) & ($84,481) & ($44,535) & ($31,984) & ($24,845) \\ \hline Net change in cash position & ($10,363) & $17,158 & $17,470 & $12,826 & $35,511 & $19,266 \\ \hline Balance Sheet Survey & Andrews & Baldwin & Chester & Digby & Erie & Ferris \\ \hline Cash & $16,825 & $17,158 & $34,277 & $29,876 & $47,182 & $53,319 \\ \hline Accounts Receivable & $19,210 & $12,583 & $40,784 & $42,903 & $35,043 & $19,630 \\ \hline Inventory & $21,781 & $13,000 & $7,923 & $17,699 & $10,891 & $20,289 \\ \hline Total Current Assets & $57,815 & $42,740 & $82,984 & $90,478 & $93,117 & $93,239 \\ \hline Plant and equipment & $235,000 & $152,758 & $259,670 & $235,400 & $285,250 & $185,800 \\ \hline Accumulated Depreciation & ($132,137) & ($77,784) & ($124,145) & ($133,317) & ($142,416) & ($80,280) \\ \hline Total Ficed Assets & $102,863 & $74,974 & $135,525 & $102,003 & $142,834 & $105,520 \\ \hline Total Assets & $160,678 & $117,714 & $218,509 & $192,560 & $235,951 & $198,759 \\ \hline Accounts Payable & $7,210 & $5,699 & $3.702 & $11,242 & $10,595 & $11,457 \\ \hline Current Dobt & 50 & 50 & $30,000 & $5,000 & $12,500 & $7,500 \\ \hline Total Current Labilites. & $7,210 & $5,699 & $33,702 & $16,242 & $23,095 & $18,957 \\ \hline Long Term Debt & $0 & 570,754 & $92,500 & $76,100 & $75,000 & $70,500 \\ \hline Total Liabilities & $7,210 & $76.453 & $126,202 & $92,342 & 598,095 & $89,457 \\ \hline Common Stock & $51,687 & $44,321 & $38.172 & $30,780 & $44,163 & $34,501 \\ \hline Retained Earnings & $101,781 & ($3,060) & $54,135 & $69,438 & $93,693 & $74,801 \\ \hline Total Equily & $153,468 & $41,261 & $92,307 & $100,218 & $137,856 & $109,302 \\ \hline Total Llabilities \& Owners' Equity & $160,678 & $117,714 & $218,500 & $192,560 & $235,951 & $198,759 \\ \hline Income Statement Survey & Andrews & Baldwin & Chester & Digby & Erie & Ferris \\ \hline Sales & $233,718 & $153,092 & $248,105 & $260,993 & $284,239 & $238,836 \\ \hline Variable Costs (Labor, Material, Carry) & $136,285 & $76,483 & $103,540 & $141,001 & $151,327 & $141,681 \\ \hline Contrioution Margin & $97,433 & $76,609 & $144,565 & $119.992 & $132,912 & $97,155 \\ \hline Depreciation & $15,667 & $10,184 & $17,311 & $15,693 & $19,017 & $12,387 \\ \hline SGA (RBD, Promo, Sales, Admin) & $24,089 & $22,625 & $26,168 & $25,546 & $26,929 & $24,170 \\ \hline Other (Fees, Whiteoffs, TOM, Bonuses) & ($6,225) & $0 & ($1,298) & $453 & $338 & $150 \\ \hline EBIT & $63,903 & $43,000 & $102,384 & $78,300 & $86,629 & $60,448 \\ \hline interest (Short term, Long term) & 50 & $9,419 & $16,079 & $10.800 & $11,295 & $10.229 \\ \hline Taxes & $22,366 & $12,034 & $30,207 & $23.625 & $26,367 & $17,576 \\ \hline Profit Sharing & 5831 & $447 & $1,122 & $878 & $979 & $653 \\ \hline Net Profit & $40,707 & $21,901 & $54,976 & $42,998 & $47,988 & $31,909 \\ \hline E6 COURIER & & & & & & Page 3 \\ \hline \end{tabular}