Myer Department store (Bayside Shopping Centre):Frankston City Council aims tofurther develop Frankston City as a visitor destination and to improve its liveability for residents. One of the current developments in Frankston's CBD is the redevelopment of the Bayside Shopping Centre (www.baysidesc.com.au), which is owned by Vicinity, a leading retail property group. The centre consists of over 250 stores, including a Myer department store. In order to be better able to decide what changes to propose for the Bayside Shopping Centre, these three entities - Myer, Vicinity and the Frankston City Council - each seek to understand the contribution of the Myer store to the satisfaction of visitors and residents of Frankston.

Although they focus on different aspects of satisfaction with the Myer store, they are all interested to have information gathered regarding consumer visits to this store and the level of consumer satisfaction, and they each want to commission a research project. You have been approached by one of these three entities (details for you to choose and specify) as a consultant and have been asked to submit a research proposal that specifies how you will be conducting each of the stages of the research process.

1. Clearly state the management decision problem (broad statement) for Myer,Vicinity, or the Frankston City Council based on the case scenario (Hints: pages 55- 65).

1. Identify at least three corresponding research problems associated with management decision problem (Hints: refer to Table 2.3 and pages 66-69)

1. Frame two research questions and one hypothesis (Hints: Refer to 71-72)