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This week focused on marketing strategy and the impact of the changing environment in which we work. One consequence of a dynamic environment is that
This week focused on marketing strategy and the impact of the changing environment in which we work. One consequence of a dynamic environment is that consumer behaviour is constantly changing. Using the example of a local (not global) brand, explain how their marketing strategy has been altered to adapt to the changes in the environment over the past two years. (250)
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