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Name a company with brand a portfolio strategy and answer the following questions: What is a brand extension? What are different types of brand extensions?
Name a company with brand a portfolio strategy and answer the following questions:
- What is a brand extension?
- What are different types of brand extensions?
- What is the architecture structure that unifies the brand offerings?
- How does the brand portfolio aligns with and supports business goals and strategies?
- What are the strategic roles of different brands in the portfolio?
- How does this maximize the value of individual brands and synergy across brands?
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
