name a product. You will describe how to name  a product *(SMART SUITCASE) using the *3 step process of product naming:

 

portions to complete:

1. Executive Summary - what is the outcome of your proposal

2. Potential Product Names - GOAL: The main goal is to come up with a list of 3-15 names that you'll test out in your survey, but for now focus on generating a long list.

TACTIC

•Descriptive words•Real words•Made-up words•Blended words (portmanteaus)•Misspelled words•

Evaluation of the name using the criteria

3. - Design and Field of the Study

4. How results will be analyzed

5. Additional support

6. Next steps

 

pitch an approach which includes:

• Product Background (5 points)
• POP and POD with competing products (5 points)
• Step 1 - Potential Product Names (10 points)
• Step 2 - Design and Field of the Study (10 points)
• Step 3 - How results will be analyzed (5 points)
• Other information from the experts to support the approach (10 points)
• Next Steps (5 points)

reference* PRODUCT TO NAME: SMART SUITCASE - 

"What if I tell you that there is a suitcase that does not require you to carry it with your hands? Confusing right, Well Travelmate Robotics has designed and created one such suitcase that eliminates the need of carrying it physically and follows you by itself after activation.

The smart suitcase is probably a much-needed innovation for everybody creating peace of mind by not losing your luggage ever again. The Smart Suitcase comes in three different sizes as well so you can buy it according to your requirement."

 

reference* 3 step process

STEP 1: CRAFT POTENTIAL NAMES Coming up with the perfect product name can be daunting, but there are proven tactics to help you come up with ideas that will resonate. There are several tactics to help you come up with ideas that will resonate. The main goal is to come up with a list of 3-15 names that you'll test out in your survey, but for now focus on generating a long list.

 

STEP 2 DESIGN AND FIELD YOUR STUDY Now that you've got your list of product names, the next step is to design your study. You'll want to initially let your respondents know about the proposed product. This can be as simple as a basic description; however, we recommend using an actual image, or at least a concept image, to help your respondents have a clear picture of your product

 

STEP 3 IDENTIFY THE BEST NAME CANDIDATES To get the most value from your naming study, break down your results into two categories: overall results and individual name results.