Nancy (a retired schoolteacher) is bored due to spending a lot of time at home doing nothing. She has an idea about starting an online home schooling support business. She has observed (largely based on her secondary research) that there is an opportunity in this area due to the growing trend of parents educating their children at home. Furthermore, COVID19 has created a hike in home schooling where parents are using online and remote education to support and enhance their children learning. As a result of this market transformation, Nancy intends to create an online business where she wants to offer web services related to the testing of acquired learning, and gained knowledge, amongst the home-schooled children. This essentially means assessing the performance of the child through various tests and activities. The fundamental aim of the service will be to provide written feedback (and a grade) after thorough testing. This will help the parents gauge the academic performance of their child. The tests and assessments will be done online and the score with comments/feedback will be made available immediately.

Help Nancy with entrepreneurial marketing research by identifying a starting point. Suggest to her, at least, six key questions that must be asked (in the form of marketing research questionnaire) to check and refine the robustness and appropriateness of her idea