napier Enterprises Case

Read the Napier Enterprises Case and answer the following questions.

Using Information from the case answer the following question:

1. Who is Napier's target audience? What is Napier's approach to market research? What are they doing right in this area and what could they improve on?

Using current information you find online, in store, etc answer the following questions in the context of February 2023:

1. What is Napier's Product Strategy? What are some of the challenges and benefits of this approach? What recommendations would you make to Napier in this area?
2. What is Napier's Distribution Strategy? What current channels are they using to sell their products (be specific)? What recommendations would you make to Napier in this area?
3. Who are Napier's direct competitors? Conduct an analysis on the value to consumers using comparable price and quality on Napier versus their direct competitors.
4. Assuming Napier is a small business with a limited marketing budget, analyze what they do today for promotion and make recommendations on what they could do to increase effectiveness, reach, brand development and sales.

Remember to make any recommendations SMART. You will have to make some assumptions.