Navjot is the sole shareholder in his small design company. He recently applied for, andwas granted, a patent on his latest product called the truckBug a revolutionary productdesigned for the multi-million dollarbabycare industry. He has shown the TruckBug toseveral parent groups and to a large babycare retailer and has had very positivefeedback. Navjots only problem is capital. To fund production of the TruckBug, with proper marketing to meet his customerdemand projection, he would need some heavy investment.Without investment, his product is worthless as he could never produce, market andsell it in a sufficient quantity to get a return. Ideally, he needs a backer who can helpwithin the industry, someone with a background in turning ideas into retail success. Money, though important, is not the only thing Navjot lacks. To this end, Navjot has arranged a meeting with two Investment Capitalists. He has metwith both previously and completed his presentation. Essentially he is looking for $100 000, and is willing to offer up to a maximum of 35% equity in his company,though he has initially asked both investors for $120 000 based on 25% equity.Navjot has a touch choice ahead as both investors are keen on the project. . He has received two bids: Investor 1 Investor 2 Investment $ 100 000 $ 120 000 Equity share 40 % 45 % Navjot is cautious about the equity share issue, as both Investors want much more thanhe has been prepared to agree on. He certainly does not want to lose overall controlof his company but without investment, the value of his company is very little. Navjot needs to make a decision at todays meeting, as he really needs to get the investment in place and move forward as soon as possible. There is room tonegotiate with both investors, but not much, and Navjot is aware that he does not wantto lose their interest! Questions 1. What are the interests of Navjot going into this negotiation? (6 marks) 2. What are the interests of the investors in this negotiation with Navjot? (6 marks) 3. What are the negotiable issues in the case and their related priorities for eachparty? (6 marks) 4. How might Navjot set his entry and exit points in this negotiation? (6 marks) 5. What justification would you give for a proposal that Navjot might offer to Investor1? (6 mark)