NEED A NEW ONE: USE A HOSPITALITY INDUSTRY

WILL GIVE THUMBS DOWN IF COPY AND PASTED

Conduct research related to a service industry site, event, or concept for which a marketing plan will be developed

1. Summary of the service industry site, event, or concept for which the marketing plan is being developed is extremely thorough with substantial explanation and supporting details.

2. Identify the market segments that will be targeted in the marketing plan. Include discussion about specific research to be collected about this guest cohort in relation to the site, event, or concept.

3. Discuss the most appropriate marketing research and analysis tools to be used, and explanation of how the research could be used in decision making, are extremely thorough and include substantial relevant details and explanation.

4. Explain the types of marketing plan decisions to be made based on the market research findings and analysis is extremely thorough and includes substantial relevant details and explanation.

INCLUDE THESIS, POSITION, PURPOSE