need help please! need at least 200 words

J. C. PENNEY IS BRINGING BACK ITS CATALOG In 2010, J.C. Penney discontinued its catalog that was first published and distributed in 1963. However, once the company realized that many of its online sales came from customers responding to what they saw in print, it reintroduced the catalog in 2015. In other words, J.C. Penney realized that catalog shoppers and internet shoppers are not independent customer segments. If retallers such as J.C. Penney separately analyze catalog sales and internet sales, they may discontinue the catalogs segment whlle overlooking the adverse impact of this decislon on Internet segment margins. 1. For this discussion board, I would like you to play the role of a business owner with several store locations (you can use your imagination for whatever it is you sell). Just like JC Penney did with its catalog vs online sales segment analysis, how would you go about evaluating your business based on segment reporting? For example, maybe you would segment different product categories to see the high performers and low performers. What would drive your decisions to keep or drop a segment? Why would you want to perform segment analysis