Need response

1.What will be the next novel marketing space?

In chapter four, the authors discussed how the current online social media environment has become a place of heightened information intensity, leading to SNS fatigue.

This fatigue paired with the mass amount of information available to consumers is making online platforms less effective at aiding consumer attention, comprehension, and reaction.

If this space is now so saturated it is no longer conducive to quality consumer communication, where will marketers look to next to reach consumers?

Other media vehicles like television and magazines are also fairly saturated, so where will marketers go to meet consumers in a new and effective way? When might this shift occur?

Source:Babin, CB8, 2018 (Cengage), MindTap version

2.When does incongruity become ineffective?

In chapter four, we learned that if used in the right way, message incongruity can be beneficial in aiding consumer comprehension. Similarly, we learned in previous chapters that contrast can be an effective tool for marketers to capture and hold a consumer's attention.

When does the contrast become too extreme to become effective in consumer comprehension? In today's market where everyone is trying to stand out among competitors, at what point to marketers cross the line between being novel and simply being confusing to consumers?

Should marketers always have a set list of things that will remain constant in their branding, or is anything up for change?

Source:Babin, CB8, 2018 (Cengage), MindTap version