need this answers for company McCain.ca

a$.$ What marketing is and its importance to business $(7/100$ marks$)$

$$ Describe the concept of marketing and marketing evolution and its significance in the overall business strategy of the chosen company.

$$ Highlight the key marketing activities and strategies employed by the company to achieve its objectives. What orientation of marketing does your company potentially follow? What are the company$$s challenges in following that orientation?

b$.$ Importance of environmental scanning and how it is used in marketing $(7/100$ marks$)$

$$ Identify the external environmental factors that impact the company's marketing decisions.

$$ Analyze how the company might conduct environmental scanning and how it might influence its marketing strategies.