Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

need this asap 3) Please use the concept of customer lifetime value (CLV) to make the business decision: Assume current customer base: 1,000 customers a)

need this asap image text in transcribed
image text in transcribed
3) Please use the concept of customer lifetime value (CLV) to make the business decision: Assume current customer base: 1,000 customers a) Calculate CLV for each product. Which product has the highest CLV? (I pt.) b) Will you use a budget of $173,500 (expense) to acquire additional 100 new customers for Product A? Why? Please offer evidence to justify your decision. (Ipt.) c) Assume the current market share for the given three products is 75% for Product A, 15% for Product B, and 10% for Product C. Is it a good move to switch to 60% for Product A, 15% for Prouluct B, and 25% for Product C? Why? Please offer evidence to justify your decision. (2 pts.) d) Given the same market share for each product (75-15-10\% for A-B-C), will you use a budget of $50,000 (expense) to improve the churn rate of Product C from 12% to 9% ? Why? Please offer evidence to justify your decision

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Produktivitat Von Dienstleistungen

Authors: Klaus Moller, Wolfgang Schultze

3rd Edition

3658040858, 9783658040857

More Books

Students also viewed these Accounting questions

Question

3. Describe the process of a union drive and election.

Answered: 1 week ago

Question

2. What appeals processes are open to this person?

Answered: 1 week ago