Need to add more informartion for new Dating like a Tinder app new product concept with potential in the (Post) Corona society. This concept should be aligned to Spotify music company. Design and implement a brand positioning strategy for this product concept. Work evidence-based: use consumer research but need to use your imagination. First of all need to be creative in this work need to use your imagination: the main idea it is that need to create a new product which is dating product for Spotify company. Like a tinder. But not a tinder. Company Spotify need to implement a new product dating like Tinder dating app. This work should be related to a new Spotify product dating product like Tinder in Spotify app and need to create everything new like a Mockup of Spotify like a Tinder dating page.So the main thing is to design and implement a brand positioning strategy for this new Tinder dating product concept for Spotify company. You don't need to describe anything about Spotify it should be everything new about this new product dating app in Spotify company. So, Spotify needs to relate with Tinder for example, create a new dating product for Spotify after Covid-19 because the consequences, people on Spotify can share their songs and similar songs; podcasts can connect them, and then maybe they can find a love partner, etc. So basically, it is like a Tinder, but in Spotify company, so this work needs to relate this Spotify company with like a Tinder dating new product. Need to describe Spotify's personality, brand identity, core values, and archetypes. Use your knowledge of consumer behaviour:

• in-depth application of theories / concepts / models from the consumer branding
• Create an advice with respect to STP
  • T: persona
  • P: positioning statement / brand story
• Implement your advice throughout the customer journey
• Introduction
• Target Market
  • Segmentation
  • Personas
  • The Value Compass
• Brand Identity
  • Core Values
  • Brand Archetypes
• Product/Brand Image
  • Perceptual Map
  • ELM
  • NPS
• Positioning Strategy
  • Positioning Statement
  • Brand Story
  • Customer Journey
  • Hierarchy of Effects
• Conclusion
• References

Please help me I appreciate that!