Need to fill out this discussion guide and write a four pages analysis paper based on Crunch case in Brand Management class

1.What world changes have been occurred that may have influenced the launchof Crunch?

2.What specific consumer needs does Crunch address?

3.Define Crunchs target audience.

4.Specify, in detail, Crunchs market segment.

5.What are Crunchs primary points of differentiation?

6.What attributes are most important to Crunchs differentiation?

7.How would you define Crunchs positioning (the net idea left in consumersminds as a result of all public contact with the brand)?

8.What is the primary issue of the case and how would you go about the processof developing options for Crunch to consider?

9.What process would Crunch use to make the decision relative to SportsLife?