***No references needed.

You will explore how different aspects of marketing can be used by a company to influence its customers, as well as capture market share, including how an effective strategy impacts both you as a consumer, as well as the organization. First, think of a buying experience you have had as a consumer where you were unsure whether you wanted the product or needed the product. Consider the marketing efforts that impacted your decisions. Then answer the following:

• Describe an example in which marketing added value to your life. Be specific about how the value was implemented.
• Explain how the decision you made was impacted by a marketing campaign and propose your ideas for what the strategy was behind that campaign.
• Provide specific examples to support your explanation.

This is self-explanatory. No references.

Thank you. God bless.