Need understanding, This for my digital marketing class, we are also using google analytics

Bryce wants to use Google Analytics (GA) to monitor traffic to his '90s boyband merchandise website, www.buybuybuy.com. His website has been established for awhile, so he knows it is operational and people are using it. He recently registered for a GA account, but he hasn't yet seen any traffic from his website appear in GA. What is the likely problem?

Q9. Amanda is meeting with some new clients. She asks if they have done any work on their website for SEO. They respond no. What are five things Amanda can probably do right away on the site that have an impact for the clients?

Q10. Anthony has done a lot of on-page optimization for his website, www.backoftheclass.com. Now he's looking at off-page solutions and specifically wants to start link building. Name two or three things he could do to get started on link building.