Neil Patel, a digital marketing guru, provides his views on how to maximizeCTR (Click through rates). https://neilpatel.com/blog/how-to-maximize-your-search-click-through-rate-in-9-simple-steps/ Low CTR is a continuous challenge for companies in all sorts of business. A) How can you determine what is a "good" or "adequate"CTR in a consumer goods company? What factors stand behind that effectiveness? B) Provide an example of a goodCTR standard in any consumer goods company (please, select the company that is currently operating inCanada). Main key points to pay attention to while answering the third question:

Answer both parts of the question; The is focusing more on the SEO part ofCTR, but you can explain either SEO or PPCCTR. Please, be consistent in your explanation (do not randomly jump between SEO and PPCclick-through-rates); Provide a clear example, use screenshots / images if necessary.