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Nestle is the world's largest food company, but it only earns 2% of its sales in Switzerland. Food and dietary traditions are essential components of

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Nestle is the world's largest food company, but it only earns 2% of its sales in Switzerland. Food and dietary traditions are essential components of every culture's social fabric. As a result, as Nestle expands internationally, it monitors changing consumer attitudes as a result of greater regional integration. Nestl's home country of Switzerland, along with Iceland, Liechtenstein, and Norway, is a member of the European Free Trade Association. These countries then sign free trade agreements with other nations and groups of nations, either individually or collectively. A free trade agreement signed between Indonesia and Nestl's home country of Switzerland included specific provisions encouraging sustainable farming practices and human rights protections. Nestl places a premium on a healthy ecosystem because producing safe, nutritious food necessitates a healthy environment. A. In what ways might regional economic integration help or hinder Nestl's global competitiveness? B. Do you believe regional economic integration helps or hurts small businesses compete with global competitors? Explain. C. Do you agree with environmental activists' efforts to include sustainability clauses in regional trade agreements? Explain

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